Secrets Web Writers Don’t Want You to Know!

Which headline would you click on:

Are You Thrifty?
or
Are You A Tightwad? 

Bill Maher, host of HBO’s “Real Time with Bill Maher” recently wrote in the New York Times:

“New Rule: Internet headlines have to be more like newspaper headlines. That means they have to tell me something instead of just tricking me into clicking on them. If you write the headline, ‘She Wore That?’ you have to go to your journalism school and give your degree back.”

Commercial sites are about aggrating eyeballs; the more people click around a site, the greater the ad revenue.

Thus a headline captioning a photo of Justin Bieber that the legitimate media would write as,

Justin Bieber on Wilshire Boulevard

Might become on the interweb,

Justin Bieber Strides Right Past Fans!

Here are headlines Yahoo and other sites ran this week, and more accurate rewrites:

Kathy Griffin Shocks David Letterman
(Kathy Griffin Completes Staged Bit on Late Show While Dave Makes Faces of Mock Surprise.)

Rihanna’s Outrageous Bikini Styles
(Rihanna Wears Unusual Bikinis} 

Controversy Erupts Over…
(People Are Discussing…)

Actress Stuns in Lacy Dress at Premiere
(Actress Photographed by Photographers Paid to Photograph Actresses)

Billionaire’s Shocking Riches to Rags Fall
(Wealthy Man Loses Money)

Taylor Swift’s ‘earth-shattering’ Heartbreak
(Taylor Swift Quite Disappointed)

Soccer Player’s Stunning Scoring Spree
(Soccer Player Scores Many Goals)

11 Habits that will help you live to 100
(Statistically, You Won’t Live To Be 100, But This Could Help You Live A Little Longer)

College Majors That Are Useless
(These College Majors Often Lead to Fewer Job Prospects)

Come to think of it, if you really want web traffic, why not…

Billionaire 100-Year Old Actress with Useless College Degree Stuns at Soccer Game in Earth-Shattering Bikini, Shocking David Letterman! 

Controversy erupts.

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I DO. I DID? I DON’T.
 New wedding vows for the 21st century.

The divorce rate in America hovers at around 50% and that’s one in two which must be quite a surprise to the other spouse.

You can read about it in Divorce Magazine, the existence of which is equally surprising give or take an error rate of four percent.

It’s not quite as bad as the odds of a family of five plump white Minnesotans getting kidnapped by Somali pirates after being left behind by their Carnival Cruise ride supposedly by accident and floating up to a Somali pirate beach on National Kidnap-A-Midwesterner Day in gaily colored “Glee” inner tubes they earned with Fruit Roll-ups boxtops.

But it’s bleak, and celebrities are taking the lead as they do in all things since they have time on their hands and money on their money.

The Kim Kardashian vs. Kris Humphries marriage lasted 72 days, 54 more than Sinead O’Connor vs. Barry Herridge. Those two gifts to society made it 18 days, briefer than many YouTube kitty videos. The minister got to “Do you take this –” before Barry found himself thinking, “I really like long hair on a woman,” and began speed-dialing his attorney. Haiku lasts longer.

Katy Perry vs. Russell Brand endured 14 months, only slightly outlasting their joint Us Magazine subscription.

Demi Moore vs. Ashton Kutcher? Demised.

Giant Austrian governor vs. Skeletor? Terminated.

Even Larry Wattenski, Jr. is getting divorced, and he’s just a guy nobody ever heard of.

Clearly what’s needed is to begin managing expectations, a business term MBAs invented to define the hypnotizing of employees in hugely profitable corporations so they won’t scream de profundis as if they’ve just been prodded with a hot branding poker when told there will be no bonus paid to anyone in the company this year as far as they know.

Temps

Here then, updated, diluted and delaminated

 2012 WEDDING VOWS.

(Vow seems too strong a descriptor. “Wedding Demurral”? “Wedding Acknowledgment?” “Wedding Hypothesis?”)

PASTOR
“Will you please, as an expression that your hearts are joined together in lust like a temp approaching benefit status, now join your hands.

“(Groom’s Name), do you take (Bride’s Name) to be your wedded wife, to live together in marriage? Do you promise to love her, comfort her, honor and keep her for some time – for better, for richer, in perfect health, and forsaking some others, being faithful only to her at least until the appetizers arrive at the reception?”

GROOM
“Perhaps.”

PASTOR
“(Bride’s Name), do you take (Groom’s Name) to be your wedded husband to live together in marriage? Do you promise to love him, comfort him, honor and keep him for better, for richer, in perfect health, and forsaking some others in this room, be faithful only to him until Tuesday?”

BRIDE (checking Blackberry)
“Can we make it Monday?”

PASTOR
“I now pronounce you Acquaintances. See you next time, kids. Be sure to pay the lady on your way out.”

Use them if you’d like. After all…in an era when the average marriage lasts no longer than a roll of quarters in an Indian casino, why make promises you can’t keep?

© 2012 Jeff Sawyer

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Filed under Middle-aged Guys, midlife, Religiosity, Til death do us part, Uncategorized

Least Popular Celebrity Google Searches of 2011

Snooki talent

About 281 Google search results

How many Oscars does Steven Seagal have 

Google search results

Herman Cain Munster

About 485 Google search results

In what movies has Mitt Romney played the president

Google search results

Problems Rush Limbaugh has solved

Google search results

How do I get rid of a Boehner

Google search results

Can’t SNL make their hilarious sketches last longer 

Google search results

How can I get an appointment with Trump’s hair stylist 

Google search results

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THE 4 LESSER KNOWN REINDEER

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Kevin Pollak Has Exquisite Taste

Any fans of comic/actor Kevin Pollak out there? I just won a contest on Kevin Pollak’s Chat Show by writing his new Larry King impression.

The line he did as Larry: “I have one skin tag on my back for every state in America. Tujunga California – you’re on the air!”

http://www.kevinpollakschatshow.com/archive/?cat=315

17 minutes in.
I’ll be here all week.

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Rise of the Planet of the Squirrels

Part III, the denouement

by Jeff Sawyer

No one knows when the gray squirrels became carnivorous and learned to parachute. Not even the Mayans predicted it, and they forewarned of great floods and Kardashians and reverse mortgage lenders.

I spotted the first, vile sciurine creature on December 10, 2011. I was watching “Dr. Whom” on the BBC, the episode in which the Syntax Booth teleports the language doctor to April 14, 2155, where he discovers mutant Chupacabra* Librarians hurling titanium library cards that behead anyone who says “9 a.m. in the morning” or “very unique” or “me and her are going to the mall.”

The window outside my bedroom went dark quite suddenly, faster than the mood of a conference room of employees being told they aren’t getting a Christmas bonus by a senior vice president jingling in his suit pocket the keys to a new Telluride ski chalet.

Peering through glass that suddenly seemed very thin, I could not immediately register what my reeling mind told me was happening outside. Rodents of the family Sciuridae were landing in the trees, on the roofs, on the cars, everywhere. Hundreds floated down from a darkened sky under tiny camouflage parachutes, blanketing the neighborhood in a turbid river of coarse gunmetal fur. One of them, perhaps the leader, had a lip tat.

They chewed through parachute lines entangled in car antennae, flagpoles and the spokes of bicycles and scampered to the trees. Never was there scampering more demonic than this.

Staring upwards, neighbors caught outside screamed and fell to the ground, batting away at the invaders. Gunfire erupted as a few men reached the deer rifles affixed to the rear windows of their pickups. An errant bullet zipped past my window and I dove to the floor. It was as if the neighborhood association itself was panicking, instantly filthy, caked with blood, parked on the lawn and behind in its dues.

Explosions erupted at the end of the cul-de-sac in reds, whites and yellows. The new neighbor I keep meaning to introduce myself to had crawled from the hideous Subaru in his driveway into an open garage door and was firing shells from inside, unloading a cache of not-yet-unpacked July 4th fireworks upon the beasts like a mini-Gatling gun. The creatures were quick, evading most incoming shells. Whenever one was hit by a roman candle projectile it was blown to eternity, a flakky furball that would have merited appreciative “ooohs” and “aaahs” from the crowd had it been Independence Day.

And still they came, the invaders. An old lady yelling, “See now, you get out of my yard!” was encircled by half a dozen of the onrushing carnivores and overrun while digging through her purse for a can of mace she had actually thrown out months before after mistaking it for breath spray and driving off the interstate into a pond. She went to the ground wielding a handful of spare dentures like brass knuckle choppers and was devoured in minutes.

By evening, the survivors on both sides were few. Smoke rose over piles of human bodies, neighbors whose last cogent thought was, “Surely this isn’t going to be covered by my homeowner’s policy.”

Immobilized by the elegaic scene, I was finally able to draw back from the window, stunned – worst of all, aware that all of this quiteus and destruction was wrought because of one person, me … all because I had attempted to deport a single gray squirrel from my attic when it had simply sought refuge, a place to keep its nuts warm through a brutal midwestern winter. But no, unable to tolerate the sound of its footsteps above the bedroom ceiling, I had pursued its demise through every imaginable avenue, summoning a worthless exterminator (afraid of heights) and setting a peanut-butter baited Havahart trap at night only to find it empty and sprung in the morning, as if someone had snuck out of a casino buffet without paying.

Crouching low, soldiers jumped from green army tanks onto the street, standing guard with bazookas while others scooped up carcasses with forklifts and piled them onto flatbed trucks. A few squirrels remained up in the trees chattering down at them, no doubt about revenge, shaking their furry little fists.

~ ~ ~ ~ ~

The next day at around noon, my doorbell rang. I opened the front door and found no one there. Out in the yard, sunlight reflected off a strange new object – a small, silvery steel table, atop which sat a white box. Wisps of steam rose from inside. Glancing warily up at the canopy of trees around me and finding the branches empty, I moved slowly towards the strange objects.

I could see now that the white box bore the image of a stereotypical, plump, smiling Italian chef. Red letters next to him read, “GOODA PIZZA! You’ve tried the rest, now try the best.” 

Gingerly, I reached out for the box, pulled free the two little flaps on either side as I had a thousand times before, and lifted the lid. Inside was a large sausage pizza with extra cheese, smelling savoury. Nervous yet peckish, I slid a twitchy index finger under a warm, greasy slice of pie and lifted it toward my mouth. Just as I did so, a lever under the table slid sideways, and a great metallic crashing sound erupted behind me. I spun around, terrified, and saw that a giant, silver metal door had just slammed down behind me, shut flush to the frame, and locked tight.

The End

© 2011 Jeff Sawyer

www.sawyerspeaks.wordpress.com 

~~~~~~~~

*Chupacabra being derived from chupar, “to suck,” and cabra, “goat;” together, “goat sucker.”

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Filed under Headlines, Imagine

Squirrels 1, Sawyers 0

The story continues from last week…

You will recall that the plan to remove squirrels from our attic entailed opening the hatch in the ceiling of the spare bedroom closet, poking my head up there with a dab of peanut butter behind each ear, and when a squirrel latched onto my face, running screaming from the house into the yard, where the wife would swat them off with a tennis racket.

Repeating until either all squirrels were gone or I lost consciousness.

But the other day I happened to see an ad for a professional exterminator, a family business that’s been around for half a century, and I thought, why deprive these good people of a living during a recession?

We called up and a nice man came right out. He spotted a little gap under the eaves of the roof where they’re getting in, and we thought great, now we’re cooking, and then he informed us that he could not possibly help us because (a) he had no ladder) and (b) he was afraid of heights.

Honest. Not making that up.

Like a plumber who becomes lightheaded around liquids, he left.

I remembered what anonymous wrote: “Amateurs built the Ark. Professionals built the Titanic.” This business is not over, and not isolated. The Associated Press reported the other day that a flying squirrel went nuts in a New Jersey hospital emergency room. It’s the second invasion in a week, and they’re looking for a nest.

As am I. Stay tuned.

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The Hell Above

By Jeff Sawyer

It’s confirmed: we have squirrels in the attic.

Not in the metaphorical, He’s got squirrels in the attic way, though frequent readers know this can never be entirely ruled out, but in the tree-dwelling gray rodent with bushy tail that hid in Clark Griswold’s beloved Christmas tree way.

When we moved to this little neighborhood thirteen years ago it was virgin suburbia, lacking sufficient foliage to attract so much as a wild amoeba. Now? Verdant.

If you landscape it, they will come.

There’s a short roof just below our bedroom windows, and for a long time, when you could hear squirrels out there, you could see squirrels out there. They leapt to the roof from a branch of the tree we planted in the front yard, and how joyful they were, blessed little cutie pies running to and fro, cartoon hannas and barberas that we were never once tempted to blow into molecules with a bazooka.

Then yesterday the TV in the bedroom faded to black, and the toolbelted man from the place where we send the money every month said there was still a signal coming into the basement but not upstairs. He suggested that the cable might have been chewed up somewhere in between. He added with a wry grin that some people call them black squirrels, they eat so much black wire. He or someone will come back sometime to replace it, I trust with wire made of poison.

Today I stood outside the house for a while, a good excuse for a cigar. I could still hear the squirrels, but I could no longer see the squirrels.

Now I was outside and they were inside.

On the roof, fine. In the roof, not.

The wife is daring me to carry the stepladder upstairs to the spare bedroom closet, stand on the top rung, push up the access panel in the ceiling and stick my head up there for a look-see.

At which point the largest, angriest alpha squirrel will instantly attach itself to my forehead like an octopus to a mirror, and I will fall off the ladder and tumble screaming down the stairs and out into the neighborhood where someone will call 911 and local lore will be written that will be repeated at every July 4th picnic and I will have to get several shots in the butt and move to Maine where the wife wants to live anyway.

No, there will be no laddering.

Our house is fairly new and tight. Any places squirrels could get in – little roof eaves – are out of reach of the aforementioned stepladder anyway, and unappealling to the mechanically declined even if I could achieve that elevation. The all-knowing internet oracle transported me instead to Amazon.com, where I have ordered a Havahart trap – priced, like so many things there, five cents below the free shipping threshold, so I added a pen to the order. This is surely their market strategy for selling pens.

Peanut butter will be the bait and the oilier the better, say the customers who’ve bought one. There are legions of squirrel hostels like mine around the world, I discovered, and the sympathy in their Amazon comments is as palpable as it is in those magazine ads for the foreign kids born with the misshapen mouths.

No, I will not open the attic access panel. I will wait for the trap, and put it on the short roof with peanut butter inside. I will sleep under seven pillows, meantime.

I will report back.

© 2011 Jeff Sawyer

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Occupy Math Class, 5/14/1971

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Filed under midlife, popular culture, Uncategorized

Occupy Maple Street

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